Privacy Policy
Last Updated: May 19, 2026 This Privacy Policy explains how Your Keys Your Home, Steven Bordona (“we,” “us,” or “our“) collects, uses, discloses, and protects personal information when you visit or interact with our websites, including [yourkeysyourhome.com] and its subdomains (the “Site“), contact us, subscribe to communications, or otherwise engage with us. This Policy also describes your rights and choices.
Notice at Collection (California and similar U.S. state laws) We collect the categories of personal information listed in the table below for the business and commercial purposes described in How We Use Personal Information, and we disclose such information to the categories of recipients described in How We Disclose Personal Information. We do not knowingly collect or process sensitive personal information for purposes that require a right to limit under California law. We retain personal information for the periods described in Data Retention.
| Category of Personal Information | Examples | Sources | Primary Purposes | Disclosed To | Typical Retention |
|---|---|---|---|---|---|
| Identifiers | Name, email address, phone number, IP address, device identifiers | Directly from you (forms, email), automatically from your device | Provide and secure the Site, respond to inquiries, communicate, analytics | Service providers (hosting, security, analytics, CRM/email), professional advisors | Up to 24 months after your last interaction or until you opt out. |
| Commercial/Inquiry Data | Messages, inquiries, preferences, interactions with our content | Directly from you | Customer service, relationship management, marketing (with consent where required) | Service providers (CRM/email, customer support) | Up to 24 months after we resolve your inquiry or last interaction. If you become a client: related records may be retained longer under contract/accounting rules (often up to 7 years)—that can be handled in your services agreement, not this website table. |
| Internet/Network Activity | Pages viewed, links clicked, session data, approximate location from IP | Automatically via cookies and similar technologies | Operate the Site, improve content, measure performance | Analytics and hosting providers | 14m analytics / 13m cookies / 90d logs |
| Professional/Business Info | Company, role/title (if provided) | Directly from you or publicly available business sources | B2B communications, partnerships | Service providers, advisors | Up to 36 months after last interaction (B2B cycle) or until you opt out. |
If you become a client or enter into a real estate transaction, additional records may be retained longer as required by brokerage policies, contracts, accounting rules, real estate regulations, or legal obligations.
1) Who We Are & Scope
This Privacy Policy applies to the public-facing website yourkeysyourhome.com, including property listing pages, contact forms, information request forms, and related communications.
Website / Brand: Your Keys Your Home
Real Estate Professional: Steven Bordona
Brokerage / Legal Entity: HomeSmart
Contact: StevenRBordona@gmail.com
This Policy does not replace any privacy terms, disclosures, agency documents, brokerage agreements, or transaction documents that may apply if you become a real estate client.
2) Information We Collect
We may collect personal information in the following ways:
- Directly from you when you fill out a contact form, request information about a property, ask to schedule a showing, call, text, email, or otherwise communicate with us.
- Automatically when you visit the Site, including through cookies, analytics tools, server logs, security tools, embedded maps, fonts, or similar technologies.
- From third-party tools or services such as analytics providers, anti-spam/security services, CRM/email systems, brokerage-related tools, IDX/MLS-related services, or publicly available real estate sources.
Cookies and Similar Technologies
We may use cookies, pixels, local storage, analytics scripts, and similar technologies to:
- Operate and secure the Site;
- Remember preferences;
- Measure traffic and page performance;
- Understand which pages and listings visitors interact with;
- Improve website content and user experience;
- Support embedded content such as maps, videos, fonts, or listing tools.
Your browser may allow you to block or delete cookies. Blocking cookies may affect certain website functionality.
Do Not Track / Global Privacy Control: Some browsers provide “Do Not Track” or similar privacy signals. Because there is not a uniform industry standard for responding to all such signals, we may not respond to every browser-based Do Not Track signal. Where required by applicable law, we will honor valid opt-out preference signals such as Global Privacy Control.
3) How We Use Personal Information
We may use personal information to:
- Respond to property inquiries, contact requests, and showing requests;
- Provide real estate information and related services;
- Communicate with you by email, phone, text, or other methods you provide;
- Follow up about homes, listings, buyer/seller questions, or real estate services;
- Operate, secure, troubleshoot, and improve the Site;
- Analyze website performance and visitor engagement;
- Prevent fraud, spam, abuse, or security incidents;
- Comply with legal, regulatory, brokerage, accounting, or contractual obligations;
- Aggregate or de-identify information so it no longer reasonably identifies you.
4) How We Disclose Personal Information
We may disclose personal information to:
- Service providers and contractors who help operate the Site, forms, hosting, security, analytics, email, CRM, or website maintenance;
- Brokerage-related systems or professionals when needed to respond to your real estate inquiry or provide services;
- MLS/IDX or listing-related service providers when applicable;
- Professional advisers such as attorneys, accountants, or compliance consultants;
- Government authorities, regulators, courts, or other parties when required by law or necessary to protect rights, safety, or property;
- Successors or related parties in connection with a business transfer, restructuring, or similar transaction.
We do not make your personal information publicly available through the Site. We do not allow service providers to use personal information for their own unrelated purposes.
5) “Sale” and “Sharing” of Personal Information
We do not sell personal information in the traditional sense.
We also do not knowingly share personal information for cross-context behavioral advertising as defined by California privacy law. If we begin using advertising or retargeting tools in a way that qualifies as “selling” or “sharing” personal information under applicable law, we will update this Policy and provide any required opt-out options.
6) Your Choices
You may:
- Contact us to request access, correction, or deletion of personal information you have provided;
- Unsubscribe from marketing emails using the unsubscribe link when available;
- Adjust cookie settings through your browser;
- Disable or block certain tracking technologies through browser or device settings;
- Choose not to provide certain information, although that may limit our ability to respond to your inquiry.
7) Your Privacy Rights (U.S. State Privacy Laws)
Depending on your state of residence and applicable law, you may have rights to:
- Know or access the personal information we collect about you;
- Request correction of inaccurate personal information;
- Request deletion of personal information, subject to exceptions;
- Receive a copy of personal information in a portable format;
- Opt out of the sale or sharing of personal information, if applicable;
- Limit certain uses of sensitive personal information, if applicable;
- Not be discriminated against for exercising privacy rights.
To exercise a privacy right, contact us at:
We may need to verify your identity before fulfilling certain requests. For example, we may confirm that you control the email address associated with the request or ask for additional information reasonably necessary to verify the request.
8) Children’s Privacy
Our Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will delete it.
9) Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
10) Data Retention
We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.
When deciding how long to retain information, we consider the nature of the information, the reason it was collected, legal or brokerage requirements, security needs, and whether the information is needed for an active or potential client relationship.
11) Third-Party Links & Embedded Content
The Site may link to or embed content from third-party websites or services. We are not responsible for those websites’ privacy practices. We encourage you to review their privacy policies.
12) Real Estate Listing Information
Property listing information may come from third-party sources such as MLS/IDX feeds, brokerage systems, listing providers, or public real estate records. Listing information is provided for informational purposes and may be subject to separate MLS, brokerage, or provider terms and disclaimers.
13) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page indicates when this Policy was last revised. Material changes will be posted on this page.
14) Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Your Keys Your Home / Steven Bordona
Email: StevenRBordona@gmail.com
Website: yourkeysyourhome.com
